Skip to content
BrendonCreativeLet's Talk Creative
← View More WorkFAISINC / INDEPENDENT SPEC CONCEPT

One direction.
A complete campaign system.

A commercial brand modernization concept connecting flagship storytelling, native vertical adaptations, English and Spanish versions, and a dedicated digital experience.

CONNECTED CAMPAIGN SYSTEM / FAISINCINDEPENDENT BRENDONCREATIVE SPEC

One campaign.
Built to travel.

One strong creative direction can go a long way. From the flagship piece to vertical, social, multilingual, and digital experiences, every adaptation should feel like it belongs to the same campaign.

FAISINC16:9 FLAGSHIP → 9:16 ADAPTATION → DIGITAL
01 / ORIGINAL FLAGSHIP · 16:9
02 / PURPOSE-BUILT VERTICAL · 9:16
Protected FAISINC campaign system showing landscape, vertical, English and Spanish, and digital experience
One direction across multiple placements. Protected independent SPEC concept.
DIGITAL CONTINUITY

The story continues after the film.

A connected digital destination brings the same campaign direction into an interactive experience.

Explore the FAISINC Digital Experience

Independent BrendonCreative SPEC concept. Not authorized for public or paid use.

THE OPPORTUNITY / THE APPROACH

Express the strengths already there.

Commercial insurance expertise, trucking specialization, relationship-led service, and bilingual capability provide the strategic foundation. The opportunity is to present them through a more contemporary, cohesive system.

Adapt the direction, not just the dimensions.

Vertical work is recomposed for mobile; Spanish execution is adapted for natural communication. The connected digital experience carries the same visual and strategic intent beyond the film.

Independent BrendonCreative SPEC concept. Not authorized for public or paid use. No client commission or performance result is implied.

Build the flagship.
Then build the system.

Let's Talk Creative Explore More Work